Young Business Leaders

Young Business Leaders Social Media Implementation Plan

Image Credit: https://www.erpadvisorsgroup.com/



Participants:

Gerald Janitha Anthoniz
Sewwandi Jayasinghe
Kasun Mahakumara
Kasun Oshadha 
Tharindu Shanaka 
Dayan Alex


Background

Name of the Plan:
"Empowering the Next Generation: Young Business Leaders"

Aim of the Plan:
To use social media and online communities to educate children about the fundamentals of business administration, inspiring them to develop leadership and entrepreneurial skills from an early age.


Target Group

Description:
Our target group includes children aged 10-17, their parents, and educators who are interested in supplementing traditional education with practical business knowledge.

Importance of the Implementation:
Introducing business concepts early can spark an interest in entrepreneurship, financial literacy, and leadership among children, preparing them for future success. This implementation will provide engaging, accessible content that bridges the gap between education and practical application.

Problem Solved:
The primary issue this implementation addresses is the lack of practical business education for young students. By leveraging social media, we can make learning about business administration fun and accessible, filling a critical gap in the traditional education system.


Social Media Tools and Services

Chosen Tools:

  1. YouTube: For educational videos and tutorials.
  2. Instagram: For engaging visuals, stories, and interactive content.
  3. Facebook: For community building and sharing updates.
  4. TikTok: For short, engaging, and informative videos.
  5. Pinterest: For curating educational resources and inspiration boards.

Purpose of Each Tool:

  • YouTube: Post weekly educational videos on business topics, interviews with young entrepreneurs, and interactive challenges.
  • Instagram: Share infographics, quick tips, student highlights, and behind-the-scenes content.
  • Facebook: Create a community group for parents and educators to discuss, share resources, and receive updates on new content.
  • TikTok: Post fun, short videos that explain business concepts, offer quick tips, and showcase student projects.
  • Pinterest: Curate boards with business education resources, project ideas, and inspirational stories.

Rationale for Choosing These Tools: These platforms cater to both our young audience and their guardians. YouTube and TikTok are popular among children and teens, offering engaging ways to consume content. Instagram and Facebook provide platforms for community engagement and resource sharing. Pinterest serves as a resource hub for project ideas and educational materials.

Privacy and Security Issues:

  • Child Safety: Ensuring all content is age-appropriate and complies with COPPA (Children's Online Privacy Protection Act).
  • Data Privacy: Avoid collecting personal data from children. Use anonymous engagement metrics.
  • Content Moderation: Monitor comments and interactions to prevent inappropriate behavior.

Solutions to Privacy and Security Issues:

  • Implement strict content guidelines and moderation policies.
  • Use parental controls and privacy settings to restrict access and protect young users.
  • Regularly review and update privacy policies in compliance with legal standards.

Updating and Maintenance

Updating and Maintenance Strategy:

  • Regular Content Schedule: Post new videos on YouTube and TikTok weekly, update Instagram and Facebook daily, and refresh Pinterest boards monthly.
  • Engagement: Actively respond to comments and questions, host live Q&A sessions, and encourage user-generated content.
  • Monitoring: Use analytics tools to track engagement, reach, and feedback to continuously improve content quality.

Implementation Openness and Cost:

  • The implementation is free and open to all users.
  • Use free versions of social media platforms initially, with the option to invest in advertising and premium features as the audience grows.

Ensuring Continuity:

  • Develop a content calendar and assign a dedicated team to manage each platform.
  • Create a repository of evergreen content that can be reused or repurposed.
  • Engage with educational influencers and partners to expand reach and credibility.

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